Case Studies


For confidentiality purposes, the brand names have been omitted. Once a formal NDA is signed, our clients listed below have given us permission to share this data with you.


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Case Studies


For confidentiality purposes, the brand names have been omitted. Once a formal NDA is signed, our clients listed below have given us permission to share this data with you.

Home & Kitchen Brand

Post Prime Day Launch + Growth of Non-Prime Listings

The Situation


Bedding company looking to bolster their Amazon strategy

Few listings Prime eligible - FBA & FBM

Scale sales of non-Prime listings (oversized products)

Brand developed new products to compliment hero listing and grow market share

Minimal advertising prior


Solution


Through aNine’s comprehensive dashboard, our customer is able to retain full control of their ACoS at a SKU-level while having complete visibility into key account metrics.

Customer aligned closely with the aNine team to determine goals and put together a road-map to achieve them.

aNine was able to leverage the brands established name to grow market share and top-line revenue

Custom Tailored Reporting for Executive Team

Team of Amazon Experts + 1 Billion Keywords + Proprietary Software & Reporting = The Unfair Advantage




Results


aNine's fully managed ads allowed our customer to see Amazon as a highly profitable channel while recognizing ASINs in which to expand their portfolio on.

+609% Increase in PPC sales in a month

+102% Increase in total sales in a month

Identified new areas for growth within their existing catalog

New Product Launch - Best Sellers Rank

Drive Sales Velocity & Top-line Revenue


The Results


aNine’s dedicated team immediately sprung into action to drive the listing’s BSR into the top 25. 

aNine’s Fully Managed Platform allowed our client to successfully launch their new product while simultaneously increasing top-line sales revenue.

BSR improved to #23 with account wide sales increasing 17%.


The Situation


Our client came to us with a new product launch and a primary focus of creating a strong BSR to deliver account wide success. With Amazon being their primary sales channel, this launch will play a key role in setting up for a successful summer season.

Amazon Best Sellers Rank (BSR) is a number each and every product in their multi-million product catalog is awarded. The rank itself is based on a number of factors with a strong influence from the products sales volume.

When launching a new product, it is critical to the listings long-term success to have a thought-out advertising strategy and a thoroughly optimized product detail page.


How aNine Helped


aNine leveraged their proprietary software and juggernaut keyword database to generate optimized advertising campaigns to fuel rapid growth. 

Through aNine’s comprehensive dashboard, our client was able to maintain full control of advertising spend and communicate directly with their dedicated team.

Working closely with the aNine team, we were able to identify and provide our client with high performing keywords to optimize listings and improve conversion rate.


The Situation


Our client came to us with a new product launch and a primary focus of creating a strong BSR to deliver account wide success. With Amazon being their primary sales channel, this launch will play a key role in setting up for a successful summer season.

Amazon Best Sellers Rank (BSR) is a number each and every product in their multi-million product catalog is awarded. The rank itself is based on a number of factors with a strong influence from the products sales volume.

When launching a new product, it is critical to the listings long-term success to have a thought-out advertising strategy and a thoroughly optimized product detail page.


How aNine Helped


aNine leveraged their proprietary software and juggernaut keyword database to generate optimized advertising campaigns to fuel rapid growth. 

Through aNine’s comprehensive dashboard, our client was able to maintain full control of advertising spend and communicate directly with their dedicated team.

Working closely with the aNine team, we were able to identify and provide our client with high performing keywords to optimize listings and improve conversion rate.




The Results


aNine’s dedicated team immediately sprung into action to drive the listing’s BSR into the top 25. 

aNine’s Fully Managed Platform allowed our client to successfully launch their new product while simultaneously increasing top-line sales revenue.

BSR improved to #23 with account wide sales increasing 17%.

Agency Becomes One-stop Shop for Large Brands


The Situation


A leading Amazon brand management agency specializing in bringing top brands to market Amazon via Seller Central sought a strategic partner to fulfill advertising optimization.

Our customer interest is in expanding their portfolio to attract new clients and deliver first-class results.


How aNine Helped


aNine's Fully Managed Advertising Platform

Custom-built dashboard to engage with aNine's team and set advertising budgets for each product being implemented, allowing detailed profit and reporting account wide.

Working closely with the aNine team, we identified and provided our customer with high performing keywords to optimize listings and improve conversion rate for their clients.

Through our strategic partnership, we continue to send clients to our agency for inventory management, channel consistency, listing optimization and MAP protection.



Results


aNine's Platform allowed our customer to become a one-stop shop for bringing large brands to market via Seller Central.

Through the partnership, our customer improved their client retention while adding an additional, highly lucrative offering to their portfolio.

+269% Increase in sales (YOY)

Vendor to Seller Central Migration

Large Apparel Brand (Men's & Women's Footwear, All Styles, All Seasons)

Vendor to Seller Central Migration

Large Apparel Brand (Men's & Women's Footwear, All Seasons)



Goals:


Create effective Seller Central PPC strategy

Grow sales exponentially at 20% ACoS

Maintain total sales between Seller and Vendor Central


Before aNine:


No historical PPC campaigns

No Seller Central Account

Account Sales: $0


With aNine:


Total Sales first 5 months: $1,565,104

Total PPC Sales: $704,193

17.4% PPC ACoS

Greater control of their Amazon business



Goals:


Create effective Seller Central PPC strategy

Grow sales exponentially at 20% ACoS

Maintain total sales between Seller and Vendor Central


Before aNine:


No historical PPC campaigns

No Seller Central Account

Account Sales: $0


After aNine:


Total Sales first 5 months: $1,565,104

Total PPC Sales: $704,193

17.4% PPC ACoS

Beauty & Personal Care Brand

Becomes 7 Figure Seller and Exceeds Previous Year Sales in Four Months

The Situation


Hair Product Brand with Amazon as their main sales channel

Interested in identifying advertising best practices to fuel growth.

Little expertise and time to optimize ads themselves

BSR: #11,367 (Beauty & Personal Care)


Solution


aNine Fully Managed Platform

Having onboarded mid-December, aNine immediately sprung into action to capitalize on the holiday season and ramp up for a successful 2019.

aNine optimized all existing campaigns and identified new areas to expand, all while reducing overall ad spend.

Through aNine’s comprehensive dashboard, our client was able to retain full control of their ACoS and have complete visibility into key account metrics.

Custom Tailored Reporting

aNine's Fully Managed Platform allowed our client to develop new offerings and grow their business. 




Results


Fully managed ads allowed our client to devote more time to growing their business and develop new product offerings.

+713% Increase in monthly sales

ACoS reduced by 19%

BSR: #4 (Hair Color) #2,475 (Beauty & Personal Care)

Sales Grow 322% in 75 Days

Action Camera Case Study

Goals

Increase sales with effective PPC strategy

Avoid long term inventory storage fees

Finance inventory


Solution


aNine Fully Managed Platform

24/7 Advertising management & optimization

Team of PPC experts

Client controlled ACoS

Custom tailored reporting

Real-time product data

Scheduled reports and alerts


Results


13.7% ACoS

2,793 Units sold

BSR: 981 to 38 in Electronics



Halo Effect


The dramatic increase in PPC sales caused our client experienced the highly desirable Halo Effect – organic sales skyrocket and their BSR went from 981 to 38 in Electronics.

Sales Grow 322% in 75 Days

Action Camera Case Study


Halo Effect


The dramatic increase in PPC sales caused our client experienced the highly desirable Halo Effect – organic sales skyrocket and their BSR went from 981 to 38 in Electronics.



Goals

Increase sales with effective PPC strategy

Avoid long term inventory storage fees

Finance inventory


Solution


aNine Fully Managed Platform

24/7 Advertising management & optimization

Team of PPC experts

Client controlled ACoS

Custom tailored reporting

Real-time product data

Scheduled reports and alerts


Results


13.7% ACoS

2,793 Units sold

BSR: 981 to 38 in Electronics